PROJECT CREATIVE IDENTITY

PROJECT CREATIVE IDENTITY

PAROXYSMUS

Designerin: Aimée Singh (aimeexsingh) Fotografin: Johanna Weilert (@johannaweilert)

The "PAROXYSM" collection is a representation and an exploration of the feeling of self-doubt and its effects on self-confidence and self-expression. The designer has experimented with different materials such as bioplastics and silicone. The "soot vest" was made of silicone for the "magma look", which was molded from black flexible silicone. The look was inspired by volcanoes, rocks and their eruption and effects on the environment. For this purpose, a subtle print was developed, which was inspired by the structure of lava and the cracked floors and was produced with the digital printing process. In addition, sustainable materials were used in the printing process and for the "lava look", cotton materials from sustainable label Lebenskleidung.

Credits

Design & Concept: Aimée Singh

Models: Kristin Amendt, Julia Ignatova

Photographer: Johanna Weilert

Hair&Make-Up: Kristin Amendt, Julia Ignatova

Videographer: Ben Hai Tan, Robin Widmaier